Raffa Identity

Raffa, P.C. is the accounting firm that wants to “Do More.” Idea Engineering developed this tagline not only to reflect the company’s offerings but also their mission to inspire their clients and people at large to do more via corporate social responsibility. 

Raffa’s previous logo did not convey the warmth that Raffa exudes with block letters that could easily be confused for an acronym instead of the name of its founder. 

The new identity delivers a personal, and warm message. The signature clearly signals that someone very real is behind the company.