Approach

One thing we have heard many times is that Idea Engineering work does not have a “style.”  Good! We believe that the look, feel and experience of your project should be driven by several factors – none of which should be our style!

  • Who are “you?” What do you stand for?
  • How do you wish to be experienced?
  • Who are you reaching out to?
  • What kind of a relationship are you looking to have?
  • What should it feel like to be in a relationship with you?
  • What do you want this relationship to lead to?

These questions are a lot more complicated that they might appear at first glance. And every one of these questions leads to a whole host of other questions. But answering them together helps us build a plan for creating your optimal relationship with your audience, so that they will see you, know you and understand you in a way that best makes your relationship work.

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