At Idea Engineering, we’re feeling inspired by the great collaboration that took place at the Cocaine, Meth & Stimulant Summit. In that spirit, we’re offering a resource for participants: a free infographic that introduces the risks of meth in a style that’s accessible to a broad audience.
You may use this infographic (available in both English and Spanish) in your social media posts, blog posts, media releases and other educational communications. Infographic may not be modified and Idea Engineering credit must be included.
Click to download high-quality PDF and JPEG versions:
Idea Engineering’s “Meth: Don’t Buy the Lie” campaign is targeted to young adults who may be at risk for trying meth. The goal of the campaign is to provide the truth about meth without preaching nor invoking the reflexive opposition which comes easily to people in this age range.
The turnkey campaign package includes video, digital and print ads and an interactive website, and is available in English and Spanish, with customization for other languages available.
Idea Engineering’s Turnkey Campaigns bring together our expert research and best practices – combined with our broad experience in branding, positioning and strategic communications – to develop relevant and effective campaigns on critical issues facing our communities. Idea Engineering’s award-winning team builds complete tailored campaigns that can be deployed immediately and used in their entirety or as separate building blocks as budget and goals dictate.
Each campaign is designed from the ground up with specific targets and goals in mind, including demographics, psychographics, and any cultural and ethnic parameters to properly respect, reflect and engage the community. Stigma and destigmatization are continually considered in the development of all messaging.
Localization and customization of each campaign is available, which further allows populations to see themselves inside the campaign and for organizations to deliver highly specified messaging.
