Choice is Yours

Choice is Yours

The goal here was to target young men 18-34 and remind them of the perils of being intoxicated (via alcohol and/or marijuana) and driving. We used an iconic hip-hop song and reminded viewers that there were so many great ways to pass the day – but if you consume, you need to get a ride home. No guilt, no threat, just a practical reminder.

Choice is Yours

Impaired Driving
“Idea Engineering developed communications materials for us that truly created ‘product envy’ from other departments within Ventura County and even other county governments. Their work is superlative. What is not so evident, but really makes things ‘click’ is their ability to organize the projects, plan the various components, manage the timelines, and execute on a complicated budget. Their breadth and depth of experience really paid off for us as a government agency.”

Daniel Hicks, Manager, Prevention Services
Alcohol & Drug Programs, Ventura County Behavioral Health

Sample advertising for impaired driving campaign: two young men who are under the influence are urged to get a ride, not a DUI.
Sample impaired driving brochure.

See More of our work

Continue
Connect with us.
If you believe Idea Engineering is a good fit for you, let's start a conversation.
Contact us