Our client had an in-house newsletter that was largely unread and had difficulty getting physician buy-in for content submission. We created an engaging health magazine focused on patient information and outcomes. It led to a significant increase in new patient sign-ups and a waiting list for physicians to submit content.
“Thank you once again for another beautiful issue of Good Health magazine. The amount of positive feedback we get as a result of this publication is really amazing. Doctors are getting stopped by strangers in the grocery store, people call us for extra copies to give to their friends and families, and we had a 31% spike in website traffic the Monday after it dropped. We also now have physicians calling to offer up content, which makes our lives so much easier. Good Health has become something that our entire executive team takes pride in. Thank you so much for creating this incredible piece for us.”
Jill R. Fonte, Public Information Officer, Director of Marketing
We were asked to help ease the stigma around the opioid crisis and particularly around treating overdosing addicts with life-saving naloxone – often repeatedly. We reminded the community that addicts are real people with real relationships and very often became addicts after being prescribed opioids – thus turning “them” into “us.”
The goal here was to target young men 18-34 and remind them of the perils of being intoxicated (via alcohol and/or marijuana) and driving. We used an iconic hip-hop song and reminded viewers that there were so many great ways to pass the day – but if you consume, you need to get a ride home. No guilt, no threat, just a practical reminder.
In urgent response to a fast-moving vaping epidemic, Idea Engineering was asked to create a website warning of the known and unknown dangers of vaping. Research and consultation were fast-tracked for an online campaign, with an easily updatable website and supporting print and presentation materials.
In the realty of Proposition 64, legalizing marijuana to the general public, we were asked to create a website where parents and caregivers of kids and young adults under 25 could get unbiased, scientifically-based information about marijuana. Marijuana has real, different and potentially deleterious effects on young people and created a place to house the latest research that would be regularly updated.
We are in a crisis of middle-aged male suicide. The Gatekeepers project turns bartenders into front-line troops waging the battle against suicide. Bartenders were asked to be alert to patrons displaying warning signs such as drinking alone, only looking at phone and other isolating behaviors. The end goal was to get patrons to call a suicide prevention hotline.
No part of the safe Rx conversation can be the responsibility of little kids. To them pills are not pills, they are candy. And no kid is going to ignore candy. We reminded parents and caregivers of this fact and that pills need kid-proof storage and sensible handling.
We were asked by our client to help them reach monolingual Spanish-speakers including many migrant workers, to educate them that drinking beer and driving is against the law in the US. Taking cultural cues, education levels and other demographics and psychographics into consideration, we produced a fotonovela telling the story of Paco’s DUI.