Paco's Story

Paco's Story

We were asked by our client to help them reach monolingual Spanish-speakers including many migrant workers, to educate them that drinking beer and driving is against the law in the US. Taking cultural cues, education levels and other demographics and psychographics into consideration, we produced a fotonovela telling the story of Paco’s DUI.

Paco's Story

Language & Culture
The front page of the Paco's Story fotonovela: it shows a police officer stopping a man for driving under the influence.
Two panels from the Paco's Story fotonovela: it shows a man drinking too much at a birthday party and his son taking notice,

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