Healthcare marketing sounds like it should be simple: “if you’re sick, come see us and we’ll help you get better.” But, of course, it’s more complicated than that.
There are matters of trust and competition and, very importantly, what level of relationship you have with patients. Do they only think of you when there is a problem or do they have a relationship with you that is more universal? Which is to say, is this only a “sickness” relationship, or is it a “wellness” relationship too? It’s not one size fits all.
If you want to maximize your relationship with your community and ensure that they are making full use of your services, it begins with people thinking about you in the correct way and at the correct times.
We can help you with that. Let’s talk.