We like to say that a brand is the answer to the question, “what do people think of, when they think about me?” There is always an answer and your decision is whether you’d like to be in control of that answer or leave it up to the winds of whim. (We strongly suggest being in control).
A brand is not a logo; a brand is not a name. A brand is how you exist inside people’s minds. There is a lot that goes into brand building. Lots of big words with deep meaning and ramifications: identity, psychographics, rationale, stigma. What does it mean for someone to be a supporter of your brand? Who do they get to be when they align their identity with yours? These are huge questions and the truth is, few agencies are equipped to answer them. Talk to them, then talk to us – the difference will be apparent.
Your brand is the most important thing you have, treat it as such.
Idea Engineering’s “Fentanyl is Forever” campaign targets a broad swath of demographics to spread knowledge of the threat of fentanyl to communities across our nation. Our goal is to make people aware and averse to street fentanyl and to seek out local resources for help.
See full campaignIf you believe Idea Engineering is a good fit for you, let's start a conversation.
