Projects

Our primary goal is not work that is funny, sexy, loud or overt proof of our cleverness. Our primary goal is work that delivers results for our clients. Nothing makes us happier than that.

Below is a sampling that shows a range of challenges and solutions.  Once we know more about your project, we most likely will have other samples to show you that may be more in line with your specific project.

The main thing we want you to know is that everything we do is built on solid reasoning. It’s a lot of thinking, based on a lot of experience.

See our work
Continue
Graphic of a wife and a father shaded a different color to suggest their possible absence due to an opioid overdose.
Naloxone Saves Lives
Opioids

We were asked to help ease the stigma around the opioid crisis and particularly around treating overdosing addicts with life-saving naloxone – often repeatedly. We reminded the community that addicts are real people with real relationships and very often became addicts after being prescribed opioids – thus turning “them” into “us.”

See more
Two young men hail a ride home via a smartphone.
Choice is Yours
Impaired Driving

The goal here was to target young men 18-34 and remind them of the perils of being intoxicated (via alcohol and/or marijuana) and driving. We used an iconic hip-hop song and reminded viewers that there were so many great ways to pass the day – but if you consume, you need to get a ride home. No guilt, no threat, just a practical reminder.

See more
A firefighter and two doctors posing for a photograph.
Good Health
Healthcare

Our client had an in-house newsletter that was largely unread and had difficulty getting physician buy-in for content submission. We created an engaging health magazine focused on patient information and outcomes. It led to a significant increase in new patient sign-ups and a waiting list for physicians to submit content.

See more
A business owner greets his bank executives outside of his restaurant.
True Community Bank
Brand Strategy

In a world of rampant growth and globalization, American Riviera Bank seeks to be a “True Community Bank.” Spots were created showing a bank that invests in relationships and the communities it serves.

See more
A vape cloud on a black background.
Teens & Vaping
Marijuana & Vaping

In urgent response to a fast-moving vaping epidemic, Idea Engineering was asked to create a website warning of the known and unknown dangers of vaping. Research and consultation were fast-tracked for an online campaign, with an easily updatable website and supporting print and presentation materials.

See more
A pensive teen rests his head on his hands.
Marijuana FactCheck
Marijuana & Vaping

In the realty of Proposition 64, legalizing marijuana to the general public, we were asked to create a website where parents and caregivers of kids and young adults under 25 could get unbiased, scientifically-based information about marijuana. Marijuana has real, different and potentially deleterious effects on young people and created a place to house the latest research that would be regularly updated.

See more
Close-up of a middle-aged man looking downwards, on a black background.
Not Alone
Suicide Prevention

We are in a crisis of middle-aged male suicide. The Gatekeepers project turns bartenders into front-line troops waging the battle against suicide. Bartenders were asked to be alert to patrons displaying warning signs such as drinking alone, only looking at phone and other isolating behaviors. The end goal was to get patrons to call a suicide prevention hotline.

See more
A child curiously inspects the pills from an open prescription bottle she found.
Pills and Candy
Rx & Medication Safety

No part of the safe Rx conversation can be the responsibility of little kids. To them pills are not pills, they are candy. And no kid is going to ignore candy. We reminded parents and caregivers of this fact and that pills need kid-proof storage and sensible handling.

See more
A photograph of a family gathered to celebrate a birthday party.
Paco's Story
Language & Culture

We were asked by our client to help them reach monolingual Spanish-speakers including many migrant workers, to educate them that drinking beer and driving is against the law in the US. Taking cultural cues, education levels and other demographics and psychographics into consideration, we produced a fotonovela telling the story of Paco’s DUI.

See more
Connect with us.
If you believe Idea Engineering is a good fit for you, let's start a conversation.
Contact us