Idea Engineering was asked by our client to help them reach monolingual Spanish-speakers including many migrant workers, to educate them that drinking beer and driving is against the law in the US. Taking cultural cues, education levels and other demographics and psychographics into consideration, we produced a fotonovela telling the story of Paco’s DUI.
We were asked by our client to help them reach monolingual Spanish-speakers including many migrant workers, to educate them that drinking beer and driving is against the law in the US. Taking cultural cues, education levels and other demographics and psychographics into consideration, we produced a fotonovela telling the story of Paco’s DUI.
Idea Engineering’s “Fentanyl is Forever” campaign targets a broad swath of demographics to spread knowledge of the threat of fentanyl to communities across our nation. Our goal is to make people aware and averse to street fentanyl and to seek out local resources for help.
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