Paco's Story

Language & Culture

Idea Engineering was asked by our client to help them reach monolingual Spanish-speakers including many migrant workers, to educate them that drinking beer and driving is against the law in the US. Taking cultural cues, education levels and other demographics and psychographics into consideration, we produced a fotonovela telling the story of Paco’s DUI.

Client:
Ventura County Behavioral Health
Industry:
Government & Public Health
Topic:
Language & Culture
Services:
Strategy & Positioning
Campaign Development
Localization & Translation
Advertising & Communications
Focus Groups
Story:

We were asked by our client to help them reach monolingual Spanish-speakers including many migrant workers, to educate them that drinking beer and driving is against the law in the US. Taking cultural cues, education levels and other demographics and psychographics into consideration, we produced a fotonovela telling the story of Paco’s DUI.

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