“Your designs are spectacular! I truly love our new Raffa website. We’re relating to our community in a whole new way. Very, very, very glad we found you!”
Jimena Ryan, Senior Marketing Manager
In urgent response to a fast-moving vaping epidemic, Idea Engineering was asked to create a website warning of the known and unknown dangers of vaping. Research and consultation were fast-tracked for an online campaign, with an easily updatable website and supporting print and presentation materials.
In a world of rampant growth and globalization, American Riviera Bank seeks to be a “True Community Bank.” Spots were created showing a bank that invests in relationships and the communities it serves.
Our client had an in-house newsletter that was largely unread and had difficulty getting physician buy-in for content submission. We created an engaging health magazine focused on patient information and outcomes. It led to a significant increase in new patient sign-ups and a waiting list for physicians to submit content.
The goal here was to target young men 18-34 and remind them of the perils of being intoxicated (via alcohol and/or marijuana) and driving. We used an iconic hip-hop song and reminded viewers that there were so many great ways to pass the day – but if you consume, you need to get a ride home. No guilt, no threat, just a practical reminder.
We were asked to help ease the stigma around the opioid crisis and particularly around treating overdosing addicts with life-saving naloxone – often repeatedly. We reminded the community that addicts are real people with real relationships and very often became addicts after being prescribed opioids – thus turning “them” into “us.”