Idea Engineering
creates communications
that create community

The way we imagine our personal and national identities makes us liable to act and think in certain ways and, just as importantly, makes us liable to interpret other people’s actions through the prism of our own imagined identity – not through theirs.

From dieting to drug prevention, there is much talk around behaviour change. But the problem with behaviour change is that, on its own, it doesn't mean that the person has changed. And so recidivism is high.

Analyzing, interpreting and mapping data and evidence are extremely important tools to both inform and direct conversations, but if they are not used in conjunction with human dynamics and a love for your audience, you risk sowing seeds onto concrete; nothing good will grow there.