Marketing.
Branding.
Communications.

Analyzing, interpreting and mapping data and evidence are extremely important tools to both inform and direct conversations, but if they are not used in conjunction with human dynamics and a love for your audience, you risk sowing seeds onto concrete; nothing good will grow there.

How we see the world influences how we interact with it. But most people never think about what influences how we see the world, will never draw a line between far past experiences and current behaviors, or examine their learned behaviors and habits.

When people get combative in communications it is often as a “response” to perceived slights and opinion. These unspoken, unchallenged, and too-often inaccurate self-generated “truths” dictate way more of our interactions than most of us are aware. Which is why we always keep a keen eye on steering clear of conversations about “right and wrong” and towards creating messaging that is not an inadvertent catalyst for prejudice, stigma, or reflexive opposition.