“Your designs are spectacular! I truly love our new Raffa website. We’re relating to our community in a whole new way. Very, very, very glad we found you!”
Jimena Ryan, Senior Marketing Manager
Marcum, LLC
Times of stress and uncertainty can lead to poor choices. This campaign for Ventura County Behavioral Health encourages people to pay attention to habits they may be developing while passing time at home.
In urgent response to a fast-moving vaping epidemic, Idea Engineering was asked to create a website warning of the known and unknown dangers of vaping. Research and consultation were fast-tracked for an online campaign, with an easily updatable website and supporting print and presentation materials.
In a world of rampant growth and globalization, American Riviera Bank seeks to be a “True Community Bank.” Spots were created showing a bank that invests in relationships and the communities it serves.
Our client had an in-house newsletter that was largely unread and had difficulty getting physician buy-in for content submission. We created an engaging health magazine focused on patient information and outcomes. It led to a significant increase in new patient sign-ups and a waiting list for physicians to submit content.
Raffa was a large Washington, DC based financial services firm that was looking to differentiate itself from the pack. Most proposals from such firms look the same and sound the same. Also, it is easy to develop the impression that, because so much of the work, such as audit and accounting, would seem to be “zeroes and ones,” that pretty much any firm would come up with the same answer to “two plus two.” As we dug into the work, it became quickly apparent that there were significant differences between Raffa and their competition.
The goal here was to target young men 18-34 and remind them of the perils of being intoxicated (via alcohol and/or marijuana) and driving. We used an iconic hip-hop song and reminded viewers that there were so many great ways to pass the day – but if you consume, you need to get a ride home. No guilt, no threat, just a practical reminder.
We were asked to help ease the stigma around the opioid crisis and particularly around treating overdosing addicts with life-saving naloxone – often repeatedly. We reminded the community that addicts are real people with real relationships and very often became addicts after being prescribed opioids – thus turning “them” into “us.”
PushmepullyouRecognizing that we all have a tendency to hold positions that are not as clear-cut as our indignance might tell us, is a first step toward taking a giant and well-needed societal deep breath.
Relationships: A Like StoryLove and like are two very different emotions. They feel very different and they come about in very different ways. And we rarely ever think about the difference between them. We should.
Ticker of DoomI have noticed a number of public health sites around the country running what I have been calling a “stock ticker of doom” across the top of their websites. It lists the number of people infected, hospitalized, under quarantine, etc. I know it is there for a singular honest purpose: to keep citizens informed. But let’s take a step back and look at how this might play out.