Just Not Worth It – Sample PSA

Campaign rationale

The goal of the campaign is to educate teens and young adults on the risks to their health, well-being, life-opportunities and relationships. However, as a critically important component of any campaign targeting young adults, the mood and method of the messaging is purposefully constructed to avoid triggering the reflexive opposition so common to young adults, and instead allow them a way to choose a different path without losing face.

Instead of blame and castigation, the campaign addresses the issue from the perspective of friends that love and miss the person that is currently using. By only showing love and despondence on their friends' part, there is no negative accusation to push back against.

As a secondary goal, the campaign will also serve as a discussion platform for adults to discuss illegal drug use with young adults in their care.

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Campaign package


Components include:

  • Broadcast TV PSAs
  • Digital video PSAs
  • 30-second and 15-second versions
  • Radio PSAs
  • Posters & flyers
  • Digital banner ads
  • Social media and website graphics
  • Campaign microsite with editable resources list
  • English and Spanish materials (additional languages available)

Our Comprehensive packages can be localized and running in 3-4 weeks. Our new Instant Impact packages start at $2,500 and are ready to go in 24 hours!

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