Idea Engineering was asked to help ease the stigma around the opioid crisis and particularly around treating overdosing addicts with life-saving naloxone – often repeatedly. We reminded the community that addicts are real people with real relationships and very often became addicts after being prescribed opioids – thus turning “them” into “us.”
We were asked to help ease the stigma around the opioid crisis and particularly around treating overdosing addicts with life-saving naloxone – often repeatedly. We reminded the community that addicts are real people with real relationships and very often became addicts after being prescribed opioids – thus turning “them” into “us.”
Idea Engineering’s “Fentanyl is Forever” campaign targets a broad swath of demographics to spread knowledge of the threat of fentanyl to communities across our nation. Our goal is to make people aware and averse to street fentanyl and to seek out local resources for help.
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