Plática con Café is a dynamic outreach initiative designed to bridge gaps in behavioral health messaging through culturally relevant, community-centered conversations. This Spanish-language-forward video podcast tackles under-discussed, unaddressed, and stigmatized topics related to substance use prevention and education, ensuring that critical health information reaches families, youth, and professionals in an accessible, relatable, and intentional way.
Client:
Ventura County Behavioral Health
Industry:
Government & Public Health
Topic:
Alcohol & Drugs
Services:
Strategy & Positioning
Localization & Translation
Video Production
Podcasts
Advertising & Communications
Story:
Plática con Café is a dynamic outreach initiative designed to bridge gaps in behavioral health messaging through culturally relevant, community-centered conversations. This Spanish-language-forward video podcast tackles under-discussed, unaddressed, and stigmatized topics related to substance use prevention and education, ensuring that critical health information reaches families, youth, and professionals in an accessible, relatable, and intentional way.
At its core, Plática con Café aims to normalize conversations around critical behavioral health topics such as fentanyl awareness, youth vaping, alcohol use, harm reduction, and the importance of staying informed. With a strong emphasis on cultural and linguistic relevance, this adaptive programmatic approach enhances health literacy, engagement, and prevention efforts.
Impact & Reach
Fosters intergenerational dialogue – equipping families and residents with content to discuss substance use trends openly
Builds community engagement – featuring community outreach staff enhances recognition and trust
Bridges media & outreach gaps – bringing key messaging to residents who may be missed by traditional outreach
Strengthens awareness & visibility – leveraging social media and digital advertising to expand reach and engagement
Prioritizes cultural and linguistic relevance – making behavioral health resources more relatable, accessible, and actionable
In addition to custom campaigns, Idea Engineering's award-winning team builds complete, customized turn-key campaigns that can be deployed immediately and used in their entirety or as separate building blocks as budget and goals dictate.
Our Turn-Key Campaigns bring together expert research and best practices – combined with our broad experience in branding, positioning and strategic communications – to develop relevant and effective campaigns on critical issues facing our communities.
Idea Engineering’s “Fentanyl is Forever” campaign targets a broad swath of demographics to spread knowledge of the threat of fentanyl to communities across our nation. Our goal is to make people aware and averse to street fentanyl and to seek out local resources for help.
