Not Alone

Suicide Prevention

We are in a crisis of middle-aged male suicide. The Gatekeepers project turns bartenders into front-line troops waging the battle against suicide. Bartenders were asked to be alert to patrons displaying warning signs such as drinking alone, only looking at phone and other isolating behaviors. The end goal was to get patrons to call a suicide prevention hotline. This California Mental Health Services Act Innovation Project was developed for Ventura County Behavioral Health.

Client:
Ventura County Behavioral Health
Industry:
Government & Public Health
Topic:
Suicide Prevention
Services:
Strategy & Positioning
Design
Video Production
Web Design & Development
Campaign Development
Advertising & Communications
Focus Groups
Story:

We are in a crisis of middle-aged male suicide. The Gatekeepers project turns bartenders into front-line troops waging the battle agains suicide. Bartenders were asked to be alert to patrons displaying warning signs such as drinking alone, only looking at phone and other isolating behaviors. The end goal was to get patrons to call a suicide prevention hotline. This California Mental Health Services Act Innovation Project was developed for Ventura County Behavioral Health.

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