The campaign positions the viewer to identify with the person featured in each ad: an inquisitive individual; open to adventure but not wishing to be “played.” The positioning of the interaction allows for external rationalization by positing the “lie” as something the person was “told” but not as a “truth” that they hold dear to.
The real truth is then presented to give them the information to make the best decision for themselves. The implication is that as a smart person they will make the smart decision.
The campaign ads will link to a website with more information and resources.
Components include:
Our Comprehensive packages can be localized and running in 3-4 weeks. Our new Instant Impact packages start at $2,500 and are ready to go in 24 hours!
If you want to learn more about a campaign or suggest a future campaign, let's start a conversation.