Although Sansum’s quality of care equals that to be found in major metropolitan areas, it has to combat the idea that better care could be found in Los Angeles or in single-specialty providers. IE worked on a rebrand for the organization. First to Sansum Clinic (from Sansum Santa Barbara Medical Foundation Clinic) and then to create a stronger and prouder relationship with the local community.
Sansum Clinic was a national-level health care provider, based in Santa Barbara County, CA with 23 clinics and over 200 physicians in over 30 specialties. A long-time issue that Sansum wished IE to address was the following: Sansum’s quality of care equals that to be found in major metropolitan areas, yet it has had to combat the idea that better care could be found in Los Angeles or in single-specialty providers. IE worked on a rebrand for the organization. First to Sansum Clinic (from Sansum Santa Barbara Medical Foundation Clinic) and then to create a stronger and prouder relationship with the local community.
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