Government & Public Health
Local Business & Corporate
What do people think about, when they think about you?
November 16, 2020
Who Do You Think You Are?
I was meeting with a long-time client today who wanted to chat with me about a specific East Coast higher-education institution that is doing highly-important and relevant work and yet is on almost no-one’s radar screen. We talked about the dean of the institution and how he did not place much importance on “marketing.” My response was, “Sure he does; he is just working from a very closed definition of marketing.”
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